How should a Shopify brand respond to an ADA website demand letter?

Preserve the letter and current site evidence, notify appropriate counsel and insurers, and commission a real accessibility audit immediately. Do not reply directly, admit facts, or install a cosmetic overlay as the first response. Give counsel a dated issue list, remediation plan, owners, and verification schedule so the response is based on work already underway.

Preserve before changing

Save the letter, referenced URLs, current theme version, release history, prior audits, vendor records, and relevant screenshots. Counsel needs to understand what existed when the claim arose, even as urgent repairs begin.

Run remediation in parallel

Legal response and technical repair should move together. Prioritize blocked shopping tasks, assign theme and app owners, verify every fix live, and produce concise status updates counsel can use in negotiations.